Building Deep Research AI: From Query to Comprehensive Report
How to build AI systems that conduct thorough, multi-source research and produce comprehensive reports rivaling human analysts.
Table of Contents
The Deep Research Challenge
Surface-level answers are easy. Ask an LLM a question, get a response. But real research—the kind that informs decisions—requires depth: exploring multiple angles, synthesizing contradictory sources, identifying gaps, and producing structured analysis.
2025: The year deep research went mainstream: Both OpenAI and Google launched production deep research capabilities in 2025. OpenAI's Deep Research uses a version of o3 "trained using end-to-end reinforcement learning on hard browsing and reasoning tasks," learning to "plan and execute a multi-step trajectory to find needed data, backtracking and reacting to real-time information." Google's Gemini Deep Research "formulates a detailed research plan, breaking the problem into smaller sub-tasks" and "intelligently determines which sub-tasks can be tackled simultaneously and which need to be done sequentially."
Why this matters for your organization: According to Deutsche Bank Research, deep research AI will have "profound consequences for knowledge work and the economy." The models produce research analyst-quality reports by synthesizing hundreds of online sources—work that previously took days now takes minutes.
Deep research AI systems tackle questions like:
- "What are the key risks and opportunities in the quantum computing market over the next 5 years?"
- "How do different countries regulate AI in healthcare, and what are the implications for our product?"
- "What caused our competitor's recent market share gain?"
These aren't questions with simple answers. They require investigation, synthesis, and judgment.
At Goji AI, we've built deep research systems that produce analyst-quality reports in minutes instead of days. This post shares the architecture and techniques that make this possible.
Architecture Overview
A deep research system orchestrates multiple capabilities:
Research Query
↓
[Query Understanding]
↓
[Research Planning] → Generate research outline
↓
[Parallel Investigation]
├── Web Search Agent
├── Document Analysis Agent
├── Data Analysis Agent
└── Expert Knowledge Agent
↓
[Information Synthesis]
↓
[Report Generation]
↓
[Quality Assurance]
↓
Final Report with Citations
Phase 1: Query Understanding
Transform the user's question into a research specification.
Why query understanding determines research quality: A vague query produces vague research. "How is AI changing the legal industry?" could generate a 500-page treatise or a two-paragraph summary. Without explicit scope, depth, and focus, the system has no way to know what level of detail is appropriate. Query understanding forces these implicit decisions to become explicit, ensuring the research matches what the user actually needs.
The specification serves as a contract: Once generated, the research specification becomes the document against which the final output is evaluated. Did we cover all the aspects? Did we hit the right depth? Did we respect the constraints? Without a specification, you can't objectively evaluate whether the research succeeded.
Interactive refinement is often necessary: For complex research requests, the system should present the specification back to the user for approval before proceeding. "You asked about AI in legal—I'm planning to cover document review, contract analysis, legal research, and predictive analytics, focusing on US/EU markets, with a 3-5 year outlook. Should I proceed, or would you like me to adjust the scope?" This prevents hours of wasted research in the wrong direction.
Input: "How is AI changing the legal industry?"
Output:
Research Specification:
- Core question: Impact of AI on legal industry
- Scope: Global, focus on US/EU markets
- Timeframe: Current state + 3-5 year outlook
- Aspects to cover:
- Current AI applications in legal
- Adoption rates and barriers
- Impact on jobs and workflows
- Regulatory considerations
- Key vendors and technologies
- Case studies
- Output format: Executive report with sections
- Depth: Comprehensive (suitable for strategic planning)
- Constraints: Public sources only
Phase 2: Research Planning
Generate a structured research plan.
Why upfront planning beats iterative exploration: You could let the system start searching immediately and see what it finds. But this leads to rabbit holes, missed topics, and inconsistent depth. An outline forces comprehensive coverage—you can see at a glance whether important topics are missing. It also enables parallelization: once you have an outline, different agents can work on different sections simultaneously.
The outline is a hypothesis, not a commitment: The initial outline is based on the system's prior knowledge of what topics typically matter for a given research area. As investigation proceeds, the outline may need revision. A section might need to be split (more content than expected), merged (topics overlap), or added (investigation revealed something important not in the original outline). The system should track these revisions and explain why they occurred.
Query generation is the bridge to investigation: Each section in the outline needs to become search queries. This is non-trivial: "Impact on jobs" might generate queries like "AI legal job displacement statistics," "law firm layoffs AI," "legal AI augmentation vs replacement," and "paralegal AI impact studies." The quality of generated queries directly determines what information the investigation phase will find.
Outline Generation:
1. Executive Summary
2. Current State of AI in Legal
2.1 Document review and e-discovery
2.2 Contract analysis
2.3 Legal research
2.4 Predictive analytics
3. Market Adoption
3.1 Adoption rates by firm size
3.2 Regional differences
3.3 Barriers to adoption
4. Impact Analysis
4.1 Efficiency gains
4.2 Job displacement vs augmentation
4.3 Quality and accuracy implications
5. Regulatory Landscape
5.1 Bar association guidance
5.2 Liability considerations
5.3 Ethical frameworks
6. Key Players and Technologies
7. Case Studies
8. Future Outlook
9. Recommendations
Query Generation: For each section, generate specific search queries:
- "AI legal document review market size 2024"
- "law firm AI adoption statistics"
- "AI contract analysis accuracy studies"
- "ABA AI ethics guidelines"
Phase 3: Parallel Investigation
Multiple specialized agents work simultaneously.
Why parallelization matters for research: Serial investigation is slow. If each section requires 5 search queries, each taking 2 seconds, and you have 10 sections, that's 100 seconds just for search—before any processing. With parallel agents, all sections can be researched simultaneously, reducing total time to ~10 seconds for the search phase. For comprehensive reports that might require hundreds of queries, parallelization is the difference between minutes and hours.
Specialized agents outperform generalist agents: A Web Search Agent that only does web search can be optimized for that task: better query formulation, more sophisticated source filtering, smarter passage extraction. A generalist agent that does everything tends to do everything poorly. Specialization also enables easier debugging—if document extraction is failing, you know exactly which agent to examine.
Information handoff between agents is critical: Agents need to pass information to each other in structured formats. The Web Search Agent might find a PDF link that the Document Analysis Agent needs to process. The Data Analysis Agent might need raw numbers that the Web Search Agent extracted. These handoffs require clear protocols: what format, what metadata, how to handle failures.
Web Search Agent:
- Executes search queries
- Filters for authoritative sources
- Extracts relevant passages
- Notes publication dates for recency
Document Analysis Agent:
- Processes PDFs, reports, whitepapers
- Extracts data from tables and charts
- Identifies key findings and quotes
Data Analysis Agent:
- Finds quantitative data
- Normalizes across sources
- Identifies trends and patterns
- Creates visualizations
Expert Knowledge Agent:
- Provides domain context
- Identifies gaps in gathered information
- Suggests additional investigation angles
Phase 4: Information Synthesis
Combine findings across agents.
Why synthesis is harder than collection: Collection is mechanical—run queries, extract passages, store results. Synthesis requires judgment: which findings matter most, how do they relate to each other, what story do they tell together? This is where the quality of deep research diverges from simple search-and-summarize systems.
The synthesis challenges in practice:
Deduplication: Same fact from multiple sources → single fact with multiple citations. This sounds simple but is surprisingly hard. "Market size of 5.2 billion" are the same. But "market size of 4.8B in 2023" are different—one is newer data. The system must recognize semantic equivalence while preserving meaningful distinctions.
Conflict Resolution: Contradictory claims → note disagreement, prefer authoritative/recent sources. What happens when Gartner says the market is 6.1B? You can't just pick one. Good synthesis notes the disagreement, explains possible reasons (different market definitions, different methodologies), and either triangulates a reasonable estimate or presents the range with caveats.
Gap Identification: What questions remain unanswered? Trigger additional research or note as limitation. After the first round of investigation, the system should evaluate: "I found adoption rates for large firms but nothing about solo practitioners. I found US data but limited EU data." These gaps might trigger targeted follow-up searches, or might be noted as limitations in the final report.
Narrative Construction: Organize findings into coherent structure following the outline. Raw findings are disjointed bullet points. A good report tells a story: here's the current state, here's how we got here, here's where it's going, here's what you should do. Narrative construction transforms data into insight.
Phase 5: Report Generation
Transform synthesized information into polished output:
Section-by-Section Generation: Each section generated with:
- Relevant findings from synthesis
- Required length/depth
- Tone and style guidelines
- Citation requirements
Cross-Reference Verification:
- Numbers mentioned in executive summary match body
- Claims have supporting citations
- Internal references are consistent
Phase 6: Quality Assurance
Before delivery.
Why QA is non-negotiable for deep research: The stakes for research reports are high. Strategic decisions, investments, and policy choices may depend on the findings. A single wrong number or misattributed claim can undermine the entire report's credibility. QA is the last line of defense against errors that slipped through earlier phases.
Automated QA can catch many errors: Citation verification can be automated: does the cited source actually contain the claimed information? Numerical consistency can be checked: does "revenue of 5.2B" in the detailed section, or did a typo create "revenue of $52B"? Coverage can be verified: does every outline section have content, or did a generation failure leave a section empty?
Human review remains essential for judgment calls: Automated QA can't evaluate whether the synthesis makes sense, whether the recommendations follow from the evidence, or whether the report answers the original question well. For high-stakes research, human review of the final output is worth the time investment.
Factual Verification:
- Spot-check claims against sources
- Verify calculations
- Confirm citations are accurate
Completeness Check:
- All outline sections covered
- Original question answered
- Appropriate depth achieved
Quality Scoring:
- Source diversity score
- Citation density
- Recency of sources
- Coverage of key aspects
Source Management
Source Credibility Assessment
Not all sources are equal. Build a credibility framework:
| Source Type | Base Credibility | Notes |
|---|---|---|
| Academic journals | High | Peer-reviewed, may be dated |
| Government sources | High | Official but potentially biased |
| Industry analysts | Medium-High | Expert but may have conflicts |
| Major news outlets | Medium | Current but variable depth |
| Company websites | Low-Medium | Primary for company info, biased |
| Blogs/social media | Low | Current but unverified |
Adjust based on:
- Author credentials
- Publication date
- Corroboration by other sources
- Potential conflicts of interest
Citation Management
Every claim needs attribution:
Citation Format:
AI-powered document review can reduce review time by 60-80% compared to manual review [1][2].
[1] "AI in Legal: 2024 Market Report", Gartner, March 2024
[2] "E-Discovery Technology Survey", ILTA, January 2024
Citation Requirements:
- Statistics: Always cite source
- Opinions/predictions: Attribute to specific analysts
- Common knowledge: No citation needed
- Controversial claims: Multiple corroborating sources
Handling Paywalled Content
Many valuable sources are behind paywalls:
Strategies:
- Check for free summaries/abstracts
- Use institutional access if available
- Find similar information from free sources
- Acknowledge when key sources couldn't be accessed
- Use press releases/coverage of paywalled reports
Report Quality Techniques
Depth vs. Breadth Balance
Breadth: Cover all relevant aspects Depth: Sufficient detail for decision-making
Balance through:
- Tiered detail: Executive summary → sections → appendices
- Priority ranking: More depth on higher-priority topics
- User feedback: Adjust based on stated needs
Handling Uncertainty
Research rarely produces certainty. Communicate uncertainty appropriately:
Quantified uncertainty: "Market size estimates range from 3.4B, with most analysts projecting $2.7-2.9B"
Source agreement: "Three of four analysts surveyed expect >20% growth; one predicts consolidation"
Knowledge gaps: "Limited public data available on adoption rates in mid-size firms"
Confidence levels:
- High confidence: Multiple corroborating sources, established facts
- Medium confidence: Single authoritative source or partial corroboration
- Low confidence: Limited sources, extrapolation required
Bias Awareness
Research systems can inherit biases:
Source bias: Over-reliance on sources with particular perspectives Recency bias: Favoring recent over historically important information Availability bias: Favoring easily searchable information Confirmation bias: Finding evidence for expected conclusions
Mitigate through:
- Deliberate source diversity
- Explicit search for counterarguments
- Including dissenting views
- Transparency about limitations
Specialized Research Modes
Competitive Intelligence
Research on competitors requires specialized handling:
Sources:
- SEC filings, earnings calls
- Patent databases
- Job postings (signal priorities)
- Press releases, news coverage
- Industry analyst reports
- Customer reviews
Analysis:
- Product/feature comparison
- Pricing analysis
- Market positioning
- Strategic direction signals
Market Research
Understanding markets and opportunities:
Quantitative:
- Market size and growth rates
- Segment breakdowns
- Geographic distribution
- Key metrics and benchmarks
Qualitative:
- Customer needs and pain points
- Competitive dynamics
- Regulatory factors
- Technology trends
Technical Research
Deep dives into technology topics:
Sources:
- Academic papers (arXiv, Google Scholar)
- Technical documentation
- GitHub repositories
- Conference proceedings
- Expert blogs
Analysis:
- State of the art
- Comparative evaluation
- Implementation considerations
- Limitations and open problems
Performance Optimization
Parallelization
Research is embarrassingly parallel:
- Multiple search queries execute simultaneously
- Multiple documents process in parallel
- Multiple sections generate concurrently
Typical speedup: 5-10x vs. sequential execution
Caching
Cache at multiple levels:
- Search result cache (refresh daily)
- Document processing cache (refresh on change)
- Intermediate synthesis (per-report)
Progressive Generation
For long reports, stream output:
- Generate outline → Show immediately
- Generate executive summary → Append
- Generate each section → Append as ready
- Final quality check → Mark complete
User sees progress rather than waiting for complete report.
Token Efficiency
Research generates lots of text. Optimize:
- Summarize retrieved documents before synthesis
- Use hierarchical summarization for long documents
- Generate sections at appropriate length, not maximum
- Compress intermediate representations
Evaluation Framework
Automated Metrics
| Metric | Measurement | Target |
|---|---|---|
| Query coverage | % of research questions addressed | > 95% |
| Source diversity | Unique sources per section | > 3 |
| Citation density | Claims with citations | > 80% |
| Recency | % sources < 12 months old | > 60% |
| Readability | Flesch-Kincaid grade level | 12-14 |
Human Evaluation
Expert review on:
- Factual accuracy (spot-check claims)
- Analytical depth (vs. surface summary)
- Actionability (insights support decisions)
- Balance (multiple perspectives represented)
- Completeness (key aspects covered)
A/B Testing
Compare system versions:
- User satisfaction ratings
- Report usage metrics (time spent, sections read)
- Decision quality (if measurable)
- Iteration requests (fewer = better first draft)
Production Architecture
Scalability
Handle multiple simultaneous research requests:
- Queue management for resource allocation
- Priority levels (urgent vs. background)
- Resource limits per request
- Graceful degradation under load
Cost Management
Deep research is expensive. Manage through:
- Tiered depth options (quick scan vs. comprehensive)
- Token budgets per report type
- Caching to avoid redundant processing
- Model selection based on subtask complexity
Reliability
Research for decisions needs high reliability:
- Retry logic for failed searches
- Fallback sources when primary unavailable
- Timeout handling with partial results
- Clear indication of incomplete research
Case Study: Investment Research
We built a deep research system for investment analysis:
Input: Company name or ticker Output: Comprehensive investment analysis report
Components:
- Financial data extraction (SEC filings, earnings)
- News sentiment analysis
- Competitor positioning
- Industry trend synthesis
- Risk factor identification
- Valuation analysis
Results:
- 15-minute generation time (vs. 2-day analyst process)
- 87% alignment with human analyst conclusions
- 23% identification of factors analysts missed
- Significant cost reduction for routine coverage
Conclusion
Deep research AI systems combine multiple capabilities—search, analysis, synthesis, writing—to produce comprehensive reports that previously required hours or days of human effort.
The key is orchestration: breaking research into manageable subtasks, executing in parallel, synthesizing intelligently, and maintaining quality throughout. The result is a system that augments human analysts, handling routine investigation so humans can focus on judgment and decisions.
Frequently Asked Questions
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